Dive summary:?
- Samsung Telecommunications America?the maker of Galaxy smartphones and tablets and Texas-based branch of the Korean electronics giant Samsung?is switching digital ad agencies to?Interpublic's RGA from Publicis Groupe's Razorfish.
- According to Razorfish, the switch is credited to budget cuts and a turn to be more "tactically-focused."
- Neither RGA or Samsung could be reached for comment, but the switch does follow disappointing sales of Samsung's most popular product, the Galaxy S4 smartphone.
From the article:?
... "The shift comes about two years after Todd Pendleton joined Samsung Telecommunications America as its Chief Marketing Officer. Prior to taking on the role, he was global brand communications director at Nike, where he worked since 1996, according to his profile on LinkedIn. RGA counts Nike among its top clients and is best known for its work on the Nike FuelBand." ...
Source: http://www.marketingdive.com/news/galaxy-s4-sales-drop-samsung-switches-digital-ad-agencies/149568/
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