Businesses that primarily rely on their website for sales spend a good amount of time, energy and money on online marketing.
Many people often make the mistake that it is only worthwhile to implement online marketing strategies for their website. While this category of promotion obviously deserves the most attention, there are a number of very effective offline marketing techniques that could boost sales as well.
Here are some creative and cheap ways to get your website known to offline:
1. Stamp your URL everywhere
Focus on small, everyday business supplies. Think about your company invoices, faxes, checks, packaging, envelopes, and business cards. Do all of these items have your URL along with your company logo?
Your URL address should be imprinted on all of your everyday business items along with a creative logo banner. It?s so simple that sometimes we forget how effective this small form of marketing can be.
2. Give out promotional gifts
Promotional gifts are small, everyday items such as pens, lanyards, t-shirts, coffee mugs, key chains, and calendars that are freely given away for offline marketing purposes.? Wholesale companies that distribute these items will imprint your logo and URL address on each gift. Since people use these items throughout their daily lives, they?ll be constantly exposed to your company website info.
In recent years promotional flash drives have become extremely popular in this category. A flash drive or USB is used to store and transfer files from one computer to another. Nowadays people use them all the time at work and school. As a promotional gift you?d simply put your URL address and logo right on top of the USB for them to see every time they plug it into their computer.
3. Decorate your company vehicles
Ever notice trucks, vans and cars driving by with their company URL and phone number on the back window? It?s hard not to. This is a fantastic idea that gives potential clients something to read when they?re stopped behind you at a red light. The exposure is immediate and unavoidable while at the same time a welcome way to pass the time.
This is where having a short, catchy URL comes into play. People don?t have time to write down your web address as they?re driving by. Try to have a catchy URL that people will remember when they get home. Also make sure that the advertisements put on your company vehicles are done professionally. If the final product looks poor, people will think the same of your business.
4. Issue a press release
A press release is a newsworthy story about your business that you send out to media magazines, newspapers and tabloids. The media you choose should be relevant to your target market for marketing purposes.
Newsworthy stories should be objective and offer something of immediate interest to publishers. These people read and write stories for a living so you?d better have something fantastic to share or it?ll never happen.
The good news is that every company has the potential to share something new and exciting in their specific industries. Brainstorm what you can share with your team and then launch an outreach to hundreds of publishers.
5. Buy advertisement spaces on newspapers and magazines
While press releases deal with objective, unbiased newsworthy stories, ad spaces are fair game for full out promotion. Print media includes newspapers, journals, magazines and tabloids. Contact your local print media for advertisement prices first. These are usually less circulated papers and generally cost less as a result. Public schools and universities also sell ad spaces on their papers, but only go to them if students are a part of your target market.
If marketing on regional papers is successful, move on to national and eventually international publications.? Typically ad spaces are sold by the amount of space they take up on the page.
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