Talk to an engineer, and the world is full of big data promise. But those who work at the front end the tech industry -- business development, sales and marketing people, for example -- have largely been cut out of that conversation. That appears slowly to be changing, with the rise of startups that are dedicated to figuring out how to harness big data in a way that is digestible to those who would benefit from accessing it, but have not been able to up to now. One of these,
Origami Logic, today is announcing that it is picking up a Series A round of $9.3 million to develop an analytics platform -- still in stealth mode -- that aims to give marketers access to big data in a way that is digestible and usable by them specifically.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/0uXcBt_bsD4/
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